Case studies
Professional work, course projects and personal builds. Each one covers the challenge, the strategy, how it was executed and what came out of it. Client names and sensitive figures are left out where needed.
- Professional workMulti-market link acquisition and Digital PRScaled an outreach and media partnership program across international markets while cutting acquisition costs.250+ links per quarter, 25% lower cost per linkFull case study coming soon
- Professional workAI-assisted briefing workflow with compliance checksTurned a spreadsheet into ready-to-use link building briefs with Claude Code and Python, flagging country-specific compliance conflicts automatically.Caught outdated disclaimers in the UK and Spain pilotFull case study coming soon
- Course projectGreenSip: an answer-ready article for a YMYL topicKeyword strategy, AI-assisted content and schema markup for "green tea for weight loss", built for a fictional wellness brand.6-keyword cluster with 66,500+ monthly US searches; schema validated with zero errors
- Personal projectTechnical and on-page SEO auditA full site audit covering crawlability, indexation, site architecture and on-page elements, with prioritized fixes.In progressFull case study coming soon
- Personal projectBuilding this site: technical SEO from scratchAn Astro site on GitHub Pages with structured data, a sitemap and performance in mind from day one.Documented as I buildFull case study coming soon