I started in marketing and found SEO through content. My first SEO role was writing optimized product content and running on-page audits for a high-traffic e-commerce site, which taught me how much small technical fixes and clear writing affect visibility.
Since 2023 I've focused on off-page SEO: building media partnerships, running outreach and acquiring high-authority links across international markets. Today I secure 250 to 300 links per quarter, manage relationships with more than 20 media and affiliate partners, and have reduced our average cost per link by 25% through better outreach and negotiation.
Some of my favorite work sits between SEO and operations. I built an AI-assisted workflow with Claude Code and Python that turns a spreadsheet into ready-to-use content briefs and checks each one against country-specific compliance rules, while sending AI tools only the data they actually need.
Right now I'm deepening my skills in technical SEO, data analysis (SQL, BigQuery and Looker Studio) and Generative Engine Optimization. I'm looking for SEO, Digital PR or Growth roles where I can combine authority building with data and automation.